CASE STUDY
Complete makeover of a Berlin based startup that provides compliant DeFi infrastructure for token issuance, liquidity and trading.
Clean and modern rebranding moving from technology focused to a more culture and human focused approach. Everyone should be able to benefit from new financial products based on blockchain technology.
Discovery
Swarm is a blockchain based technology platform, that allows you trade, stake and invest in Real World Assets using stablecoins, all of this while betting for operating in a regulated environment in Germany. Swarm combines the innovation of DeFi with investor protection.
Goal
Swarm had not been successful on communicating to the world how could they help anyone invest and trade on Real World Assets via the blockchain web3 technology. They needed to move away from a tech Tone of Voice to a more human, day-to-day language in order to be understood for anyone.
Outcome
Together with Chris @ NorskSoul, we developed a new visual identity based on a more human approach to the communication. A brand that had its own space on the web3 environment, with a more human and culture-based communication. This action, together with the new product offering they increased rapidly their company market value and their user base.