Their goal was to reach high-spending customers who would perceive them as a premium company rather than a gardening company, closer to the look of an interior design/architecture studio than a self-employed gardener.
To achieve this, they opted for a minimalist design, updating the flower from their previous logo with something more stylized and modern.
We have achieved a modern, contemporary image that could compete with any architecture or interior design studio, raising the brand perception and allowing them to reach higher ticket customers.
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