CASE STUDY

Rebranding a swiss fiduciare company with a paperless (digital) and social approach.

BRAND STRATEGY

VISUAL IDENTITY

UX/UI

WEB DEVELOPMENT

efid offers fiduciary services in digital format, as well as professional and personalized support focused on the permanent search for effective solutions for entrepreneurs, in order to facilitate their management and decision-making.

Discovery

efid is a 100% digital trust company founded in 2018 based in Geneva, Switzerland. This young and dynamic company offers a new business model based on computer development and digital data processing. The level of the clientele covered and the prospects for development require a redesign of the brand image. The company must redraw its identity according to its current values. This will allow you to increase your visibility, credibility and your level of service for a focused response, corresponding to the capture of the market niche.

Strategy

To build the strategy for the brand we focused on the actual benefits of using efid’s services instead of showing the features of the products. Focus on people rather than in the technology is the approach. We build a solid identity and messaging around this premises.

We keep the books, so you can keep the time.

Goal

The visual identity of efid is the result of analyzing the values and mission of the company, translated into a visual concept.

The main element of the brand logo is three diagonal lines that form a bar graph. This symbol is based on the idea of growth. It also evokes the stylized shape of the heart, reminding us that efid cares about its customers but also about the planet, because it is a “paperless” company.

This set of elements is found in a coded and coherent universe based on strong values and an emotional response linked to visual symbols.

Outcome