CASE STUDY
Brand refresh and web design for one of Europe’s biggest automotive leather suppliers.
VISUAL IDENTITY
UX/UI
WEB DEVELOPMENT
Family business passed from generation to generation, needed a makeover of their brand in order to keep up to date in a very competitive and exclusive market. We helped them achieve a brand that is perceived as premium.
Discovery
When the time came for the new generation to take control of the company, they wanted to give the brand a more modern and contemporary look, reflecting the modernization of both the company and the human team behind it.
Goal
Their goal was to make their target audience perceive the brand as what it is, a brand with a long tradition and experience, but with a modern approach adapted to the new times.
Outcome
The result was an update of the brand with a more legible font, maintaining the essence of the previous brand and providing it with colors more in line with its new positioning.
